From Insights to Results
We love analytics, research, and insights. But we love results even more! The “Truth” of Numerical Truth is in insights that are relevant, informative, and lead to improved performance. Here are some examples of Numerical Truth clients where insights and recommendations from analytics have led to improved strategies and results:
Web Analytics Consulting
Client: Online Retailer in Home Improvement Industry
An audit of the current web analytics infrastructure uncovered much more effective ways for the client to use their existing web analytics data. Our custom reports allow the client to get a historical view of the marketing programs driving their online business at a high level and they also allow the client to drill down to very detailed program level data. This was a very cost effective way for the client to get the most out of their existing reporting system.
ROI Models, KPI Development, Website Surveys
Client: Market leader in the online educational software industry
ROI Modeling uncovered an opportunity to increase revenue from online marketing by 3x in the next two years, along with a roadmap for how to get achieve growth, including: website re-design, online marketing media mix, performance goals and KPIs for website and online campaigns, estimated budgets required to fund the growth opportunity.
Social Media Audits
Client: Leading medical device manufacturer
Multiple Social Media Audits have provided insights and learnings on conversations by patients in social media, where conversations are taking place, the types of conversations that are occurring, and how to create social media strategies and tactics to best serve patients needs for information and support.
Online Marketing Strategy and Measurement Audit
Client: Fortune 100 Global Manufacturer
Our Strategy Audit used a 10-point checklist to assess the online marketing measurements being used and provided recommendations on: the current alignment of online marketing measurements to overall strategies and objectives, what is needed from a KPI, technology, and human resource perspective to get alignment, and how to implement a successful measurement platform that supports strategies and ongoing optimization, including KPIs, reporting, technology, and staffing.
Integrated Online Dashboards
Client: Fast Growing Service Provider in the Financial Services Industry
A fast-growing organization needed the ability to see and analyze data across multiple geographies and lines of business to make key strategic marketing, sales, and operational decisions. Our Online Dashboards are bringing the required data together into one place where the client can customize views and analyze important trends for making decisions, saving significant time and money for the organization.
If you would like to learn more about how Numerical Truth’s services can benefit your organization, please see our contact information.
